How do you effectively communicate to B2B audiences? Discover the formula that Disney used to grow their revenue by 63% and what this means for Content Marketers everywhere…

Hosted by Turn Left Media, join us for the first, exclusive, South African LinkedIn content marketing webinar on Wednesday 10, May from 15:00- 16:00. Content Guru, Jon Lombardo, will be helping us to learn the fundamentals to effective B2B marketing on LinkedIn. Jon will be talking us through the concept of Blockbuster Marketing and how to create relevant content for your audience. This exciting and very entertaining presentation will teach us how to make content marketing easy and deliver “big ideas” in a scalable way. (more…)

Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think — when was the last time you got excited to fill out a form on your phone?

Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that helps you drive even more high-quality leads from your Sponsored Content campaigns by removing the main barrier to mobile conversion: making someone complete a clunky contact form on a smartphone.   (more…)

3 Common Mistakes to Avoid When Selecting Your Target Audience on LinkedIn

3 Common Mistakes to Avoid When Selecting Your Target Audience on LinkedIn

Do you know your target audience? You, like many advertisers, may be quick to answer this with “yes,” but oftentimes there are blind spots that can hinder reaching your true audience. When there are blind spots in an advertising strategy, valuable advertising dollars are wasted.

This post will provide you with three common mistakes advertisers make when selecting their target audience and tips on how to avoid these pitfalls. (more…)

Turn Left Media Launches: Representing LinkedIn, and The Washington Post

Turn Left Media Launches: Representing LinkedIn, and The Washington Post

From the 1st of July, Turn Left Media, an independent, boutique digital media sales house will help brands (with their relevant agencies) to reach the right, high-value and quality audience across key digital platforms. Focused on presenting a niche of sought after, 3rd party channels, Turn Left Media will launch with representation of LinkedIn, the worlds’ largest professional social network. Also included in the TLM portfolio will be the digital audiences of The Washington Post – platforms that, at their core, epitomise the professional and high-net-worth individual. (more…)

5 Takeaways for Marketers from FinXTech 2016

5 Takeaways for Marketers from FinXTech 2016

“Money is one of the most important inventions of human beings,” said Suresh Ramamurthi, Chairman, CBW Bank, at FinXTech, an event hosted by LinkedIn and Capgemini and sponsored by American Express in New York on November 1. The event featured numerous speakers — such as Kristin Lemkau, CMO, JPMorgan Chase; Eduardo Vergara, Head of Payment Services at Silicon Valley Bank; and Chris Skinner, CEO, The Finanser — who examined how this essential invention, money, has evolved from coin to paper to Venmo and how fintech is transforming the financial services sector. (more…)