How do you effectively communicate to B2B audiences? Discover the formula that Disney used to grow their revenue by 63% and what this means for Content Marketers everywhere…

Hosted by Turn Left Media, join us for the first, exclusive, South African LinkedIn content marketing webinar on Wednesday 10, May from 15:00- 16:00. Content Guru, Jon Lombardo, will be helping us to learn the fundamentals to effective B2B marketing on LinkedIn. Jon will be talking us through the concept of Blockbuster Marketing and how to create relevant content for your audience. This exciting and very entertaining presentation will teach us how to make content marketing easy and deliver “big ideas” in a scalable way. (more…)

3 Common Mistakes to Avoid When Selecting Your Target Audience on LinkedIn

3 Common Mistakes to Avoid When Selecting Your Target Audience on LinkedIn

Do you know your target audience? You, like many advertisers, may be quick to answer this with “yes,” but oftentimes there are blind spots that can hinder reaching your true audience. When there are blind spots in an advertising strategy, valuable advertising dollars are wasted.

This post will provide you with three common mistakes advertisers make when selecting their target audience and tips on how to avoid these pitfalls. (more…)

5 Takeaways for Marketers from FinXTech 2016

5 Takeaways for Marketers from FinXTech 2016

“Money is one of the most important inventions of human beings,” said Suresh Ramamurthi, Chairman, CBW Bank, at FinXTech, an event hosted by LinkedIn and Capgemini and sponsored by American Express in New York on November 1. The event featured numerous speakers — such as Kristin Lemkau, CMO, JPMorgan Chase; Eduardo Vergara, Head of Payment Services at Silicon Valley Bank; and Chris Skinner, CEO, The Finanser — who examined how this essential invention, money, has evolved from coin to paper to Venmo and how fintech is transforming the financial services sector. (more…)

Introducing Saving Articles for LinkedIn Sponsored Content

Introducing Saving Articles for LinkedIn Sponsored Content

You asked, we listened – we’re excited to bring the ability to save LinkedIn Sponsored Content to all members on iOS and Android!

In addition to saving articles shared by other members — a feature we released not too long ago — as of today members can also save articles posted by a brand as Sponsored Content. We expect that this will help marketers like you drive additional engagement with your content from your target audiences. (more…)