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The Sophisticated Marketer’s Guide to LinkedIn: 2017 Edition

The 2017 edition of The Sophisticated Marketer’s Guide to LinkedIn has all of the advice that has been guiding marketing strategies for the last three years – plus a great deal more. You’ll find tips and tactics for every LinkedIn Marketing Solution, and advice from marketing influencers on all of the different roles that LinkedIn can play for your business.

New for 2017: Your LinkedIn Content Marketing Tactical Plan

To ensure you don’t miss out on the opportunity to get your brand in front of the 467+ million professionals waiting to consume your content, you need a plan: The LinkedIn Content Marketing Tactical Plan.

Introducing Secret Sauce: How LinkedIn uses LinkedIn for Marketing

The Secret Sauce: How LinkedIn uses LinkedIn for Marketing provides an exclusive behind the scenes tour of LinkedIn’s process – how they use each tool in the LinkedIn Marketing Solutions toolbox. Every piece of advice is backed up with practical examples from their team’s experience. It’s packed full of the tips, insights and lessons for running highly effective campaigns.

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